Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses actually make use of them.

Although we now know why customer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat customers honorably generally flourish, review sites help make certain of that.

Source: Statuslabs

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal

74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online scores data, we learnt that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new vehicle and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the potential clients are trying to find. Almost a 3rd of customers say composed reviews are the only function that makes them believe the sites' reviews are useful and appropriate.

Source: Fan and Fuel

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Staying connected with your customers develops trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you may expect, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

83 Percent Of Customers Don't Trust Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads choose to take notice of clients' recommendations online.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

Software Reviews Impact Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

89% Of Consumers Want To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile browser, people young and old prefer to read reviews on their phones.

Source: Statista

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal