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49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal
15% Of Consumers Do Not Trust Businesses Without Any Online Reviews
No trust suggests no interactions. 15 percent of possible customers won't even consider doing business with a business they can't discover opinions about.
Source: Statuslabs
73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with ratings alone.
Customer reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Practically a third of customers state composed reviews are the only function that makes them think the sites' reviews are beneficial and pertinent.
Source: Fan and Fuel
60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and score data reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
71% Of Millennials Browse Customer Reviews Of Professional Services
More than half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick a medical professional or a lawyer.
Younger people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
89% Of Clients Read A Businesses Responses To Reviews
Not only do most clients read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Company
This stat is one of many that highlight the importance of online scores. Now that news of consumer satisfaction travels this quick, keeping your customers delighted is more crucial than ever.
57 percent of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11% looked only for organizations with a best five star score.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
American Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA clients.
Source: Statista
70 Percent Of Customers Choose To Find Out About A Business Through Posts And Reviews, Instead Of Advertisements
Ads are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
30% Of Customers Feel Favorable To A Business Which Answers Online Reviews
Staying connected with your customers develops trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.
As you might expect, customers who feel this way are ready to invest more money with a company.
Source: Statuslabs