Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Given that the large majority of consumers read reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

53% Of Customers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review stats clarify that 63% of client reviews go on without a reply. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

95% Of Disappointed Consumers Will Go Back To A Company If A Business Takes Care Of Issues Rapidly And Effectively

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a business can do to solve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

83% Of All Young Shoppers Were Invited To Post A Review Recently

Of those invited, 80% of customers did submit a review. In general, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

Only 6 Percent Of Consumers Don't Trust Client Reviews At All

According to client review statistics, a whopping 19 percent of consumers constantly trust online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

Reviews Shared On Twitter Can Increase Online Sales By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

74% Of Local Businesses Have At Least One Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online scores statistics, we discovered that a company needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for an item with 5 reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

83% Of Consumers Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads pick to focus on customers' suggestions online.

Source: Statuslabs

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'very often'.

Source: Trust You

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone