77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get a better idea of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

The Typical Review Length Has Actually Become 65% Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

70% Of Customers Choose To Learn About A Business Through Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

90% Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

Most Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

82 Percent Of Consumers Check Out Review Websites Since They Wish To Buy A Service Or A Product And Wish To Get The Truth About Business Services And Products.

Users come due to the fact that they have already formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and rating data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Clients

24% of US consumers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those exact same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million customers go to Yelp every month. If you haven't claimed your totally free Yelp business page, this is as excellent a time as any.

Source: RevLocal

73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential clients are trying to find. Practically a third of customers state written reviews are the only function that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

Google Represents 57.5 Percent Of All Reviews World Wide

Google remains in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

89% Of Clients Read A Companies Replies To Reviews

Not only do many shoppers check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Most Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics position consumers' reviews as the most credible source of recommendations. Online reviews generally carry the exact same weight as advice from loved ones.

Source: Brightlocal