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Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
89% Of Consumers Review A Companies Responses To Reviews
Not only do most individuals check out the review replies, 30% of them hold them in high regard. Practically 96% read the responses to their own reviews.
Source: Brightlocal
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually utilize them.
Although we now understand why client reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider
A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Income
Businesses that treat consumers fairly usually flourish, review websites help ensure of that.
Source: Statuslabs
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read client reviews, agree that it increases their buying confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
These online review stats reveal the basic appeal of a website can only presume when it pertains to trust.
Source: Review Trackers
When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor
Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do miracles in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44 percent boost.
Source: RevLocal