People Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Software Application Reviews Influence Over 98% Of All Purchasers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

70 Percent Of Consumers Choose To Discover A Business By Means Of Posts And Reviews, Rather Than Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a lawyer or a doctor.

Young people (age 18-35) are even more likely to employ a professional based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

98% Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Normally, 142 million consumers visit Yelp monthly. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

Most Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking actually helps your overall score.

According to consumer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Considering that the vast majority of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new car and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

77% Of Clients Would Likely Leave A Review If They Were Asked

More than a 35% would post a review to advise others about their consumer encounter and 24% would probably direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their decision making process.

Source: Podium

74 Percent Of Regional Companies Have At Least One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Looking at online scores stats, we learnt that a business requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

USA Buyers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA consumers.

Source: Statista

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal