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88% Of Executives Regard Reputation Risk As A Top Business Problem
Reputation management stats indicate a company's reputation does not affect just the consumers. Prospective employees also look at ratings and take a look at reviews.
Source: Deloitte
73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with scores alone.
Consumer reviews make the statistics appear more authentic which is what the would-be customers are searching for. Nearly a third of consumers say written reviews are the only function that makes them believe the websites' reviews are pertinent and useful.
Source: Fan and Fuel
86 Percent Of Customers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be ready to share it if you give them an excellent experience.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those very same clients are also going to accept slower shipping times for such products.
Source: Turntonetworks
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read many more reviews to get a clear view of how the business is in fact doing. Don't depend upon that figure alone.
Source: Brightlocal
One-half Of All Millennial's "Always" Read Online Reviews For Companies
More youthful individuals know the worth of being informed. User-generated content has an indisputable effect on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Software Reviews Influence Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Only 6% Of Consumers Do Not Rely On Client Reviews At All
According to customer review stats, a tremendous 19 percent of customers constantly trust online reviews and never ever a make a purchase without reading reviews initially.
Source: Statista
If They Were Asked, 77% Of Consumers Would Likely Give A Review
More than a 35% would do it to educate others about their consumer encounter and 24% would probably direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their decision making process.
Source: Podium
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.
With the help of other people, you quickly choose a model that works for you. That's how favorable reviews convert customers into consumers.
Source: Consumer Affairs
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.
Source: Capterra
Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews
Focus on this fact. The better other users describe your product or service, the more cash you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
Favorable Reviews Encourage 68% Of Customers To Choose A Local Business
Considering that the vast bulk of customers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to pick a medical professional or an attorney.
Younger people (age 18-35) are a lot more likely to hire an expert based upon online reviews. Only 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
Negative Reviews Can Boost Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than five times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews
Corresponding with your consumers develops trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.
As you might expect, customers who feel this way are happy to invest more money with a business.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star ranking is the first thing consumers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat clients fairly typically succeed, review sites help make certain of that.
Source: Statuslabs