Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of businesses really utilize them.

Although we now understand why consumer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements choose to take note of customers' recommendations online.

Source: Statuslabs

Consumers Might Spend 31% More With A Business That Has Terrific Reviews

Focus on this fact. The more detailed other users describe your product and services, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Picking A Service Provider

When consumers need to select a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

Software Application Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

15% Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of prospective consumers will not even consider working with a business they can't discover opinions about.

Source: Statuslabs

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic appeal of a website can just go so far.

Source: Review Trackers

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Normally, 142 million customers check out Yelp every month. If you have not declared your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

89% Of Consumers Prefer To Read Reviews On Their Mobile Phones

Be it through an app or a mobile web browser, folks choose to read reviews on their smart phones.

Source: Statista

83% Of All Young Clients Were Asked To Post A Review Recently

Of those invited, 80% of clients did leave a review. Overall, companies have actually asked 66% of all clients to post a review on their business.

Source: Brightlocal

Only 6 Percent Of Consumers Do Not Rely On Client Reviews At All

According to consumer review stats, a whopping 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics show that 63% of consumer reviews stay without a response. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business

Considering that the large majority of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Most Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall rating.

According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center