Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses in fact make use of them.

Although we now know why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to pick an attorney or a medical professional.

Young people (age 18-35) are a lot more likely to hire a professional based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Many Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Because the large majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70 Percent Of Consumers Prefer To Learn About A Business Via Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall 2 out of 3 companies have good and exceptional rankings. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Clients Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing choices are made rapidly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Usually, 142 million consumers check out Yelp each month. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

82% Of Customers Go To Review Sites Since They Want To Buy An Item Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Users come due to the fact that they have already formed a buying decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Just 6 Percent Of Customers Do Not Trust Client Reviews At All

According to client review data, a massive 19 percent of customers always trust online reviews and never ever a buy without reading reviews initially.

Source: Statista

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs