Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Considering that the vast majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

American Buyers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

Half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated material has an unassailable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of consumer reviews stay without a reply. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

Most Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to consumer review data, a tremendous 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

95% Of Dissatisfied Customers Will Return To A Company If A Company Manages To Resolve Problems Rapidly And Effectively

Consumers do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically two thirds of businesses have great and exceptional scores. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Company

This stat is one of many that show the significance of online ratings. Now that news of customer fulfillment travels this quick, keeping your consumers delighted is more crucial than ever.

57 percent of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for businesses with an ideal five star score.

Source: Brightlocal

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers