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Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.
With the help of other customers, you quickly pick a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent
User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews
Staying connected with your clients establishes trust. Even something easy like responding to their remarks and reviews can make them feel valued.
As you may anticipate, clients who feel this way are going to spend more cash with a company.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive effect user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
One review is far from adequate to enhance your site's SERP ranking.
Taking a look at online rankings statistics, we learnt that a company needs to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
The Majority Of People Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
When clients need to select a service provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income
Businesses that treat customers honorably normally succeed, review sites help make sure of that.
Source: Statuslabs
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic popularity of a site can just go so far.
Source: Review Trackers
If A Company Handles Issues Quickly And Effectively, 95% Of Unhappy Consumers Will Return To A Business
Customers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
USA Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
When people check out reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US clients.
Source: Statista
70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read much more reviews to get an idea of how the business is really doing. Don't depend on that figure alone.
Source: Brightlocal