Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

89% Of Customers Read A Businesses Responses To Reviews

Not only do the majority of clients read the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Just 6% Of Customers Do Not Rely On Consumer Reviews At All

According to consumer review data, a tremendous 19% of consumers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

53% Of Consumers Expect Businesses To Reply Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews stay without a response. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

83% Of Consumers Don't Rely On Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust ads select to focus on consumers' recommendations online.

Source: Statuslabs

Over Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Score

This stat is one of lots of that illustrate the significance of online scores. Now that news of consumer fulfillment travels this fast, keeping your consumers happy is more crucial than ever.

57% of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a best five star rating.

Source: Brightlocal

Reviews Shared On Twitter Can Boost Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

A Single Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent boost.

Source: RevLocal

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your clients creates trust. Even something like responding to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and ranking data reveal people value the opinion of peers more than any other content.

Source: Collective Bias

70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read many more reviews to get a better idea of how business is really doing. Do not depend on that fact alone.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone