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More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Consumers Browse A Companies Feedback To Reviews
Not only do most individuals read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
15% Of Clients Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15% of possible consumers won't even think about doing business with a business they can't discover opinions about.
Source: Statuslabs
60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.
Reviews and rating data show people value the viewpoint of peers more than any other material.
Source: Collective Bias
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews
Take note of this fact. The more detailed other users explain your product or service, the more money you can charge and consumer review statistics show us precisely how much more.
Source: Martech Zone
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Income
Businesses that treat clients honorably usually flourish, review websites help ensure of that.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star ranking is the first thing consumers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
The Majority Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are plainly the more opinionated ones.
Source: Statista
77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Element
Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You