Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now know why client reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

82 Percent Of Customers Visit Review Websites Since They Wish To Buy A Service Or An Item And Want To Get The Truth About Business Services And Products.

Review websites are locations that people go to get the facts about a business, product or service . Users come due to the fact that they have actually currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

If They Were Asked, 77% Of Consumers Would Leave A Review

More than a 35% would post a review to advise others about their client encounter and 24% would probably direct their review to the business itself.

Over a 26% would want to post a review to help other people with their decision making process.

Source: Podium

67% Of Customers Report Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when customers have to choose a service provider.

Source: DemandGenReport

83 Percent Of Consumers Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they used to be. Most users who no longer trust ads choose to pay attention to clients' recommendations online.

Source: Statuslabs

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more effective than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

73% Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be clients are trying to find. Practically a 3rd of consumers say written reviews are the only feature that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

74 Percent Of Local Companies Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings stats, we found out that a company needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall two-thirds of businesses have excellent and awesome scores. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Over Half Of People Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews remain without a response. That's regrettable, because those companies are losing consumers that way.

Source: Review Trackers

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

83% Of All Younger Shoppers Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did post a review. Overall, businesses have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal