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74% Of Regional Businesses Have At Least 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online rankings statistics, we found out that a company requires to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies question the integrity of online reviews. However, they recognize the enormous effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
15% Of Consumers Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of possible consumers won't even think about working with a business they can't find viewpoints about.
Source: Statuslabs
Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business
Because the vast bulk of customers read reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two-thirds of companies have excellent and exceptional scores. Only 5% of businesses have a ranking below three stars.
Source: Brightlocal
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out much more reviews to get an idea of how business is actually doing. Do not depend upon that figure alone.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics reveal the basic popularity of a website can just go so far when it comes to trust.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the value of being informed. User-generated material has an indisputable impact on customers.
They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews generally bring the same weight as advice from friends and family.
Source: Brightlocal
83% Of All Younger Buyers Were Invited To Post A Review Recently
Of those invited, 80% of consumers did submit a review. Overall, companies have actually asked 66% of all customers to give a review on their company.
Source: Brightlocal
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Presently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone