If They Were Asked, 77% Of Customers Would Certainly Leave A Review

More than a 35% would post a review to educate others about their customer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most credible source of recommendations. Online reviews generally bring the same weight as recommendations from friends and family.

Source: Brightlocal

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.

Source: Review Trackers

Many Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

More Than Half Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two-thirds of businesses have excellent and good ratings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

USA Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

When people check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American customers.

Source: Statista

70% Of Consumers Prefer To Discover A Business Through Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

74 Percent Of Regional Companies Have At Least One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we learnt that a business requires to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

When clients need to pick a solution provider, reviews have a massive influence on their decision.

Source: DemandGenReport

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Considering that the large majority of customers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista