73 Percent Of Customers Believe Consumer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Practically a third of customers say written reviews are the only function that makes them believe the sites' reviews are pertinent and useful.

Source: Fan and Fuel

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a unfavorable or average one.

Source: Brightlocal

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There is no other way around it. Customers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

Clients Could Spend 31% More With A Business That Has Excellent Reviews

Take notice of this statistic. The more detailed other users describe your product and services, the more cash you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Since the vast bulk of consumers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you manage to select a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

15 Percent Of Consumers Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of potential customers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Only 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to client review data, a whopping 19% of customers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your customers creates trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are happy to spend more cash with a company.

Source: Statuslabs

Over Half Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista