49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an unassailable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

USA Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American customers.

Source: Statista

The Majority Of People Aged 25-34 Published Reviews

According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.

Source: Statista

89% Of Consumers Want To Read Reviews On Their Smart Devices

Be it via an app or a mobile browser, everyday people choose to read reviews on their cell phones.

Source: Statista

72% Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how enticing your marketing is, you still require customer reviews. There is no skirting around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Clients Could Invest 31% More With A Business That Has Terrific Reviews

Take notice of this fact. The more detailed other users describe your services or product, the more cash you can charge and consumer review stats reveal to us exactly just how much more.

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now know why client reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

67% Of Customers Say Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When customers need to select a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online rankings stats, we found out that a business needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Since the huge bulk of consumers read reviews, you would want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal