52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

Just 6% Of Customers Do Not Trust Customer Reviews At All

According to consumer review statistics, a whopping 19 percent of customers constantly trust online reviews and never ever a buy without reading reviews first.

Source: Statista

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most credible source of suggestions. Online reviews typically bring the exact same weight as recommendations from loved ones.

Source: Brightlocal

67% Of Customers Say Reviews Are A "Very Important" Factor When Picking A Service Provider

When clients need to select a service provider, reviews have a massive effect on their decision.

Source: DemandGenReport

83% Of Clients Don't Trust Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to take note of customers' suggestions online.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

If A Company Deals With Problems Rapidly And Efficiently, 95% Of Unhappy Clients Will Return To A Business

Clients don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics show a company's reputation doesn't affect simply the consumers. Potential team members also take a look at rankings and read reviews.

Source: Deloitte

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated material can do wonders in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

30% Of Clients Feel Positive About A Business Which Answers Online Reviews

Corresponding with your customers builds their trust. Even something as simple as responding to their reviews and remarks can make them feel valued.

As you might anticipate, clients who feel this way are going to spend more money with a business.

Source: Statuslabs

More Than Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are seemingly the more opinionated ones.

Source: Statista

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the vast majority of consumers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Practically a 3rd of customers state written reviews are the only function that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the general popularity of a website can only go so far when it concerns trust.

Source: Review Trackers