Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

The Majority Of Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower score really helps your overall score.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the general appeal of a site can only presume when it comes to trust.

Source: Review Trackers

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still require client reviews. There is no skirting around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use A Company

This stat is one of many that show the value of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your customers delighted is more important than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for companies with an ideal five star score.

Source: Brightlocal

American Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American customers.

Source: Statista

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Google Accounts For 57.5% Of All Reviews Globally

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose a medical professional or a legal representative.

Young people (age 18-35) are even more inclined to hire an expert based on online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website

Generally, 142 million consumers go to Yelp every month. This is as good a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

90% Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about very first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.

Reviews and ranking data show people value the viewpoint of peers more than any other material.

Source: Collective Bias