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52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some negative reviews.
Source: Capterra
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US buyers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses question the integrity of online reviews. However, they realize the massive effect user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
Only 6% Of Customers Don't Rely On Customer Reviews At All
According to customer review stats, a tremendous 19 percent of consumers constantly trust online reviews and never ever a buy without reading reviews first.
Source: Statista
89% Of Clients Browse A Companies Reactions To Reviews
Not only do most clients read the review replies, 30% of them highly value them. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
74% Of Regional Companies Have At Least 1 Google Review
A single review is far from enough to improve your site's SERP ranking.
Taking a look at online ratings statistics, we discovered that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
82 Percent Of Customers Visit Review Websites Because They Want To Buy A Service Or An Item And Want To Get The Facts About Business Product Or Services.
Users come because they have actually already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
70% Of Customers Prefer To Learn About A Business Via Reviews And Short Articles, Instead Of Ads
Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs