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91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they realize the huge effect user ratings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
70% Of Customers Choose To Learn About A Business By Means Of Reviews And Articles, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'exceptionally influential'.
To show the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
86 Percent Of Customers Would Consider Composing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.
Source: Review Trackers
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the value of being informed. User-generated content has an indisputable influence on consumers.
If businesses think of the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
The Average Review Length Has Actually Become 65% Shorter Since 2010
Now a days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
Reviews Published On Twitter Can Help Grow Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact utilize them.
Although we now understand why client reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat customers well typically prosper, review websites help make certain of that.
Source: Statuslabs
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.
Source: Martech Zone