Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the would-be clients are searching for. Practically a third of customers state written reviews are the only feature that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel

More Than Half Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Rating

This stat is one of lots of that show the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers happy is more important than ever.

57 percent of consumers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for organizations with a perfect five star rating.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the enormous impact user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Purchasing decisions are made quickly.

Online reviews are obviously persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

30% Of Customers Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your consumers develops trust. Even something as simple as reacting to their reviews and comments can make them feel valued.

As you might anticipate, clients who feel this way are ready to spend more money with a business.

Source: Statuslabs

60% Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and ranking stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you give them an excellent experience.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Because They Desire To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82% Of Customers Go To Review Websites.

Review sites are locations that customers go to get the facts about a item, service or business . Since they have actually already formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have an enormous effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how tempting your marketing is, you still need client reviews. There's no way around it. Consumers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine