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Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Unfavorable Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies really utilize them.
Although we now understand why consumer reviews are so powerful, many businesses obviously don't.
Source: LsaInsider
73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with ratings alone.
Written reviews make the statistics appear more genuine which is what the would-be clients are looking for. Almost a third of customers state written reviews are the only feature that makes them think the websites' reviews are useful and relevant.
Source: Fan and Fuel
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Typically two thirds of businesses have good and awesome ratings. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
Online Item Reviews About A Product Can Increase Its Conversion Rate By An Incredible 270%
User review stats show the purchase probability for a product with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
89% Of Clients Review A Businesses Feedback To Reviews
Not only do the majority of clients read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
30% Of Customers Feel Favorable To A Business Which Answers Online Reviews
Keeping in touch with your clients establishes trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.
As you might anticipate, clients who feel this way are happy to spend more cash with a company.
Source: Statuslabs
15% Of Users Do Not Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15 percent of potential customers will not even consider doing business with a business they can't find opinions about.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Consumers Might Invest 31 Percent More With A Business That Has Terrific Reviews
Take note of this fact. The better other users describe your product and services, the more money you can charge and consumer review statistics reveal to us precisely how much more.
Source: Martech Zone
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the enormous impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
Many Best Selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center