15 Percent Of Customers Don't Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of possible customers won't even consider doing business with a business they can't find opinions about.

Source: Statuslabs

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Given that the vast majority of customers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

53% Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

US Shoppers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

When people check out reviews, they concentrate on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US customers.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose a doctor or a lawyer.

Young people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

73 Percent Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the would-be customers are trying to find. Practically a third of consumers say written reviews are the only function that makes them believe the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you quickly choose a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people know the value of being informed. User-generated content has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general popularity of a website can just presume when it concerns trust.

Source: Review Trackers

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Only 6% Of Customers Do Not Rely On Customer Reviews At All

According to consumer review statistics, a tremendous 19% of customers constantly trust online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated material can do miracles in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal