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70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is really doing. Don't depend on that figure alone.
Source: Brightlocal
Reviews Published On Twitter Can Help Boost Revenues By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics suggest a business's reputation does not impact simply the customers. Potential team members also look at scores and take a look at reviews.
Source: Deloitte
63.6% Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the general popularity of a site can just go so far.
Source: Review Trackers
91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends
Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews usually carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
More Than Half Of Individuals Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are clearly the more vocal ones.
Source: Statista
73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't pleased with scores alone.
Written reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Practically a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a lawyer or a physician.
Younger people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how enticing your marketing is, you still require customer reviews. There's no way around it. Clients are still going to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star ranking is the first thing customers see. Still, users take notice of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.
Source: Statista
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
Online Product Reviews About An Item Can Raise Its Conversion Rate By An Unprecedented 270%
User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US buyers consider reviews as 'very influential'.
To highlight the value of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.
Source: Capterra
Users Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made rapidly.
Online reviews are clearly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone