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88% Of Executives Judge Reputation Risk As A Leading Business Concern
Reputation management statistics indicate a company's reputation doesn't affect just the consumers. Prospective team members also look at scores and take a look at reviews.
Source: Deloitte
The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Clients Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, purchasing choices are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not always come to appreciate the power of them.
Source: Martech Zone
83 Percent Of Clients Don't Trust Advertising
The conventional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to take note of consumers' suggestions online.
Source: Statuslabs
70 Percent Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements
Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
98% Of Yelp's Site Visitors Bought From A Business They Found On The Site
Usually, 142 million customers go to Yelp monthly. If you have not claimed your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.
Reviews and score data reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
72% Of Clients Won't Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still require client reviews. There is no other way around it. Customers are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'really often'.
Source: Trust You
49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review statistics show that 63% of customer reviews remain without a reply. That's too bad, because those companies are losing customers that way.
Source: Review Trackers