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70% Of Customers Prefer To Discover A Business Through Reviews And Short Articles, Rather Than Ads
Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Service
This stat is one of numerous that highlight the significance of online ratings. Now that news of client satisfaction travels this quick, keeping your customers happy is more vital than ever.
57 percent of customers have looked for business with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked just for businesses with an ideal five star ranking.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated material can do miracles in regards to conversions.
A single review can have a huge influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44 percent increase.
Source: RevLocal
53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews
Online review statistics clarify that 63% of customer reviews go on without a response. That's too bad, since those companies are losing consumers that way.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.
Reviews and ranking stats reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, buying decisions are made quickly.
Online reviews are certainly persuasive, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
Online Product Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for an item with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star score is the first thing customers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people understand the value of being informed. User-generated material has an unassailable impact on customers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews typically carry the same weight as suggestions from family and friends.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz