Consumers Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made quickly.

Online reviews are clearly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Because the large bulk of consumers read reviews, you would want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of consumer reviews go on without a response. That's regrettable, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you manage to decide on a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Reviews Published On Twitter Can Improve Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

United States Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next few considerations for more than 50% of American consumers.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Generally, 142 million customers go to Yelp each month. This is as good a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for a product with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management statistics suggest a business's reputation does not affect simply the clients. Prospective team members also take a look at scores and read reviews.

Source: Deloitte

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra