If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

83% Of All Young Clients Were Invited To Give A Review Recently

Of those invited, 80% of customers did post a review. In general, businesses have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation does not affect just the consumers. Prospective team members likewise look at scores and take a look at reviews.

Source: Deloitte

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews normally bring the exact same weight as guidance from friends and family.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The better other users describe your service or product, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

15% Of Users Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of possible consumers won't even consider working with a company they can't discover opinions about.

Source: Statuslabs

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and ranking data show people value the opinion of peers more than any other content.

Source: Collective Bias

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

Many Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower score actually helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

83 Percent Of Clients Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements select to pay attention to clients' suggestions online.

Source: Statuslabs