Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Because the huge bulk of consumers check out reviews, you would want yours to be appealing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

82 Percent Of Customers Go To Review Sites Because They Wish To Acquire A Service Or An Item And Wish To Get The Truth About The Businesses Product Or Services.

Users come since they have currently formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our purchasing decisions.

According to social media reviews stats, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to trust a local business.

Source: RevLocal

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an unassailable impact on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally 2 out of 3 businesses have good and exceptional rankings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user ratings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Clients Might Invest 31% More With A Business That Has Fantastic Reviews

Focus on this statistic. The more detailed other users describe your service or product, the more money you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

89% Of Consumers Browse A Companies Responses To Reviews

Not only do many clients read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't pleased with ratings alone.

Consumer reviews make the stats appear more authentic which is what the potential clients are trying to find. Almost a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are helpful and appropriate.

Source: Fan and Fuel