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74% Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online rankings data, we found out that a company needs to have approximately 40 reviews before clients "Award" it with a star.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% increase.
Source: RevLocal
Positive Reviews Encourage 68% Of Consumers To Use A Local Business
Since the large bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing consumers see. Still, users take note of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
89% Of Consumers Review A Companies Replies To Reviews
Not only do many individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
70 Percent Of Consumers Prefer To Find Out About A Business Via Articles And Reviews, Rather Than Advertisements
Ads are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with scores alone.
Client reviews make the statistics appear more authentic which is what the prospective clients are searching for. Practically a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.
Source: Fan and Fuel
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
83% Of All Young Buyers Were Invited To Submit A Review Recently
Of those asked, 80% of customers did post a review. Overall, companies have actually asked 66% of all customers to give a review on their business.
Source: Brightlocal
Most Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking actually helps your overall rating.
According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Only 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies actually make use of them.
Although we now understand why customer reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider