90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Given that the large majority of customers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Since They Desire To Buy A Service Or A Product And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Visit Review Sites.

Users come due to the fact that they have actually already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now know why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when consumers have to choose a service provider.

Source: DemandGenReport

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

Customers Might Spend 31% More With A Business That Has Terrific Reviews

Take note of this fact. The more detailed other users describe your service or product, the more cash you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews remain without a reply. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

89% Of Customers Like To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile browser, customers prefer to read reviews on their cell phones.

Source: Statista

89% Of Consumers Review A Companies Responses To Reviews

Not only do the majority of individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses question the integrity of online reviews. However, they understand the huge impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US buyers consider reviews as 'very influential'.

To show the significance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those exact same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista