People Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Online Item Reviews About A Product Can Boost Its Conversion Rate By A Whopping 270 Percent

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your website's SERP ranking.

Looking at online rankings statistics, we discovered that a business requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.

Source: Review Trackers

73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't pleased with scores alone.

Client reviews make the stats appear more genuine which is what the prospective customers are searching for. Nearly a 3rd of customers state composed reviews are the only function that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

30% Of Consumers Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your clients establishes trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous effect user rankings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Consumers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo