Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

89% Of Shoppers Choose To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile internet browser, clients choose to read reviews on their phones.

Source: Statista

77% Of Customers Would Undoubtedly Give A Review If They Were Asked

More than a 35% would leave a review to advise others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would want to give a review to help other people with their decision making process.

Source: Podium

The Majority Of Consumers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews normally carry the very same weight as advice from friends and family.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

Software Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Service

This stat is among many that show the importance of online scores. Now that news of customer fulfillment travels this fast, keeping your clients happy is more crucial than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for organizations with a perfect five star ranking.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

83% Of All Young Buyers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did leave a review. In general, businesses have asked 66% of all clients to give a review on their company.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a lawyer or a doctor.

Younger people (age 18-35) are even more inclined to work with a professional based on online reviews. Just 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

95% Of Dissatisfied Customers Will Go Back To A Company If A Business Manages To Resolve Problems Quickly And Effectively

Consumers do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Customers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone