49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats indicate a business's reputation doesn't affect just the customers. Prospective employees also take a look at rankings and take a look at reviews.

Source: Deloitte

More Than Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Score

This stat is among lots of that illustrate the value of online scores. Now that news of consumer fulfillment travels this quick, keeping your clients delighted is more important than ever.

57% of consumers have searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for companies with a best five star ranking.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact utilize them.

Although we now understand why customer reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

Just 6% Of Customers Don't Trust Client Reviews At All

According to client review statistics, a massive 19% of customers always trust online reviews and never ever a make a purchase without reading reviews initially.

Source: Statista

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous effect user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to select a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

77% Of Consumers Would Definitely Submit A Review If They Were Asked

More than a 35% would do it to educate others about their customer encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

US Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista