Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats suggest a company's reputation doesn't impact simply the consumers. Prospective team members likewise look at ratings and read reviews.

Source: Deloitte

70 Percent Of Consumers Prefer To Discover A Business By Means Of Reviews And Articles, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually make use of them.

Although we now understand why consumer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our buying decisions.

According to social media reviews statistics, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics expose that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

15 Percent Of Users Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of prospective customers will not even consider working with a company they can't discover opinions about.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'very influential'.

To show the value of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those very same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

74% Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online scores stats, we learnt that a company requires to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews stay without a reaction. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

95% Of Unhappy Clients Will Go Back To A Company If A Company Manages To Fix Issues Rapidly And Effectively

Customers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there is absolutely nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site

Usually, 142 million consumers visit Yelp monthly. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

Google Represents 57.5% Of All Reviews Globally

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers