Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% utilized online reviews to select a lawyer or a medical professional.

Younger people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user ratings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

70 Percent Of Customers Prefer To Find Out About A Business Via Short Articles And Reviews, Instead Of Ads

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

15% Of People Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of prospective consumers will not even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Browsers Purchased From A Business They Found On The Site

Usually, 142 million consumers visit Yelp every month. This is as great a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Customers Prefer To Read Reviews On Their Smart Devices

Be it via an app or a mobile internet browser, customers choose to read reviews on their phones.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise influence our buying decisions.

According to social reviews statistics, Facebook impacts the majority of users' purchase choices.

Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

95% Of Unsatisfied Consumers Will Return To A Company If A Business Deals With Problems Rapidly And Efficiently

Clients don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Globally

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to client review statistics, a massive 19 percent of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

The Majority Of Customers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Staying connected with your customers establishes trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more money with a company.

Source: Statuslabs