98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Normally, 142 million customers go to Yelp every month. This is as good a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review data, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Only 6% Of Customers Don't Trust Consumer Reviews At All

According to consumer review statistics, a whopping 19 percent of consumers constantly rely on online reviews and never ever a purchase without reading reviews first.

Source: Statista

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

89% Of Individuals Prefer To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, customers prefer to read reviews on their mobile devices.

Source: Statista

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need consumer reviews. There's no skirting around it. Clients are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat consumers honorably usually flourish, review websites help ensure of that.

Source: Statuslabs

Clients Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying decisions are made quickly.

Online reviews are certainly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses really utilize them.

Although we now know why consumer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and ranking data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz