52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some negative reviews.

Source: Capterra

Reviews Posted On Twitter Can Help Grow Sales By 6.46 Percent

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

82% Of Customers Check Out Review Websites Since They Wish To Acquire An Item Or A Service And Wish To Get The Truth About The Businesses Services And Products.

Review websites are places that people go to get the truth about a business, service or item . Because they have actually currently formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is really doing. Do not depend on that fact alone.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to select a physician or an attorney.

Younger people (age 18-35) are much more likely to hire an expert based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

83 Percent Of Consumers Don't Rely On Advertising

The standard channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads pick to take note of customers' recommendations online.

Source: Statuslabs

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Profits

Businesses that treat consumers fairly typically succeed, review sites help make sure of that.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and rating stats reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Unprecedented 270 Percent

User review statistics reveal the purchase possibility for an item with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

95% Of Unhappy Customers Will Return To A Company If A Company Makes An Effort To Resolve Problems Quickly And Effectively

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone