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Google Represents 57.5 Percent Of All Reviews Throughout The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Most Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
82% Of Customers Visit Review Websites Because They Want To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Product Or Services.
Users come because they have already formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses really utilize them.
Although we now understand why consumer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of customers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review statistics place clients' reviews as the most trustworthy source of recommendations. Online reviews generally carry the exact same weight as recommendations from friends and family.
Source: Brightlocal
The Average Review Word Count Has Become 65% Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than women.
Reviews and score data show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
Online Item Reviews About An Item Can Raise Its Conversion Rate By An Incredible 270 Percent
User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
15 Percent Of Consumers Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of potential customers won't even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
If They Were Asked, 77% Of Customers Would Definitely Give A Review
More than a 35% would post a review to advise others about their consumer encounter and 24% would undoubtedly direct their review to the business itself.
Over a 26% would want to post a review to assist other individuals with their decision making process.
Source: Podium
Reviews Shared On Twitter Can Help Boost Revenues By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read client reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our buying preferences.
According to social reviews statistics, Facebook impacts more than half of users' purchase choices.
Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online ratings stats, we learnt that a company requires to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal