70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get an idea of how the business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

67% Of Customers Say Reviews Are A "Very Important" Factor When Picking A Solution Provider

When clients need to select a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

72 Percent Of Customers Won't Take Action Before They Read Some Reviews

Regardless of how alluring your marketing is, you still need client reviews. There's no skirting around it. Customers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Google Accounts For 57.5% Of All Reviews Around The World

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

People Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Buying decisions are made rapidly.

Online reviews are undoubtedly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other people, you quickly select a model that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

86 Percent Of Customers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

61% Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Generally 2 out of 3 businesses have great and exceptional scores. Only 5% of companies have a score listed below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an unassailable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually make use of them.

Although we now know why customer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

70% Of Consumers Prefer To Learn About A Business Through Articles And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

83% Of All Young Consumers Were Asked To Give A Review Recently

Of those asked, 80% of consumers did give a review. In general, businesses have asked 66% of all clients to submit a review on their business.

Source: Brightlocal