60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.

Reviews and rating stats reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Looking at online ratings statistics, we discovered that a company needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Considering that the vast majority of customers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

86 Percent Of Customers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

Most Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall rating.

According to client rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

82% Of Customers Visit Review Sites Due To The Fact That They Want To Acquire A Product Or A Service And Want To Get The Facts About Business Services And Products.

Review websites are places that people go to get the truth about a service, item or business. Due to the fact that they have already formed a buying decision, users come. The bulk of them (89 percent) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

77% Of Customers Would Most Likely Post A Review If They Were Asked

More than a 35% would submit a review to educate others about their customer encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

83% Of All Young Buyers Were Invited To Submit A Review Recently

Of those asked, 80% of consumers did leave a review. In general, companies have asked 66% of all customers to submit a review on their business.

Source: Brightlocal