Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually use them.

Although we now understand why client reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have a huge impact on their decision when clients have to pick a solution provider.

Source: DemandGenReport

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the would-be customers are searching for. Practically a third of consumers say written reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

83% Of Consumers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to pay attention to consumers' recommendations online.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Customers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and rating statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

83% Of All Younger Clients Were Asked To Submit A Review Recently

Of those asked, 80% of customers did submit a review. In general, businesses have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

70% Of Consumers Prefer To Find Out About A Business Through Short Articles And Reviews, Rather Than Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to select a doctor or an attorney.

Young people (age 18-35) are much more inclined to hire a professional based upon online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters