67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When consumers need to choose a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Customers Would Post A Review If They Were Asked

More than a 35% would post a review to notify others about their consumer experience and 24% would probably direct their review to the company itself.

Over a 26% would want to give a review to help other people with their decision making process.

Source: Podium

Consumers Could Invest 31 Percent More With A Business That Has Excellent Reviews

Take notice of this statistic. The better other users explain your services or product, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

The Majority Of People Aged 25 To 34 Published Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Since the huge majority of consumers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a company's reputation doesn't impact just the consumers. Potential team members also take a look at rankings and read reviews.

Source: Deloitte

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you quickly decide on a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

74% Of Regional Companies Have At Least One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online ratings stats, we learnt that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews remain without a reply. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone