88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Client reviews make the statistics appear more genuine which is what the potential clients are searching for. Almost a third of consumers say written reviews are the only function that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

Customers Might Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users explain your services or product, the more money you can charge and customer review stats show us precisely how much more.

Source: Martech Zone

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a website can only presume when it comes to trust.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our buying preferences.

According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that four out of 5 users are likely to trust a local business.

Source: RevLocal

83% Of Consumers Don't Trust Advertising

The conventional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to take notice of consumers' recommendations online.

Source: Statuslabs

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Since the large bulk of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of numerous that show the importance of online scores. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more vital than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for organizations with an ideal five star ranking.

Source: Brightlocal

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two-thirds of businesses have excellent and awesome rankings. Only 5% of companies have a score listed below 3 stars.

Source: Brightlocal

Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are wary and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal