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89% Of Consumers Want To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile browser, everyday people choose to read reviews on their mobile phones.
Source: Statista
77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Only 6 Percent Of Customers Don't Trust Consumer Reviews At All
According to customer review statistics, a tremendous 19 percent of customers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
52% Of Consumers Trust A Product More If It Has Negative Reviews Too
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some negative reviews.
Source: Capterra
The Majority Of Best Selling Items Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking actually helps your overall score.
According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
70 Percent Of Consumers Choose To Discover A Business By Means Of Reviews And Articles, Instead Of Advertisements
Ads are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.
Source: RevLocal
Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Solution Provider
When consumers need to choose a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
American Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various aspects of the shopping experience when people check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
98 Percent Of Yelp's Visitors Bought From A Business They Found On The Site
Normally, 142 million customers go to Yelp monthly. This is as good a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise influence our buying preferences.
According to social reviews data, Facebook impacts over half of users' purchase choices.
Facebook reviews stats reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
30% Of Clients Feel Favorable To A Company Which Reacts To Online Reviews
Corresponding with your consumers develops trust. Even something easy like reacting to their reviews and remarks can make them feel valued.
As you might expect, clients who feel this way are going to invest more money with a business.
Source: Statuslabs
88% Of Executives Consider Reputation Risk As A Leading Business Problem
Reputation management statistics suggest a business's reputation doesn't affect simply the clients. Potential team members also take a look at scores and take a look at reviews.
Source: Deloitte
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo