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The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a unfavorable or average one.
Source: Brightlocal
Just 6% Of Customers Don't Trust Customer Reviews At All
According to consumer review statistics, a tremendous 19 percent of consumers always trust online reviews and never a make a purchase without checking out reviews first.
Source: Statista
Google Accounts For 57.5% Of All Reviews Across The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our buying preferences.
According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics expose that four out of five users are likely to trust a local business.
Source: RevLocal
Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies really use them.
Although we now understand why client reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'extremely frequently'.
Source: Trust You
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users take note of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.
Source: Statista
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15 Percent Of Consumers Don't Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of possible consumers will not even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Because the large majority of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read customer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Communicating with your clients establishes trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.
As you may expect, customers who feel this way are more willing to spend more cash with a business.
Source: Statuslabs
A Lot Of Best Selling Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some negative reviews.
Source: Capterra
67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have an enormous impact on their decision when clients have to choose a solution provider.
Source: DemandGenReport
83% Of Consumers Don't Trust Advertising
The standard channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads pick to focus on consumers' suggestions online.
Source: Statuslabs