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89% Of Shoppers Choose To Read Reviews On Their Smart Devices
Be it through an app or a mobile browser, most people prefer to read reviews on their mobile devices.
Source: Statista
USA Shoppers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
When individuals read reviews, they focus on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US customers.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US buyers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
Google Represents 57.5% Of All Reviews Globally
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
83% Of All Younger Shoppers Were Invited To Leave A Review Recently
Of those asked, 80% of customers did post a review. Overall, companies have asked 66% of all clients to post a review on their business.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
86% Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the money they invest at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other customers, you quickly select a model that works for you. That's how favorable reviews transform consumers into consumers.
Source: Consumer Affairs