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70 Percent Of Consumers Choose To Find Out About A Business Via Short Articles And Reviews, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
Most Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking really helps your overall score.
According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
82% Of Consumers Visit Review Websites Because They Wish To Purchase A Service Or An Item And Wish To Get The Facts About Business Product Or Services.
Review websites are places that customers go to get the truth about a product, business or service . Because they have already formed a purchase decision, users come. The majority of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
90 Percent Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
72% Of Customers Will Not Take Action Before They Read Some Reviews
Irrespective of how attractive your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.
Source: Capterra
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they realize the enormous impact user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
US Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.
Source: Statista
Over Half Of Consumers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users take notice of other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US customers.
Source: Statista
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista